BRAND IDENTITY, COPY, ILLUSTRATION, VOICE & TONE SMALL PLATES CHOREOGRAPHY IS A FESTIVAL DEDICATED TO SHOWCASING CHOREOGRAPHERS’ WORK
CHALLENGEThe client’s messaging was unclear, contradictory, and overly broad. This needed to be refined to clarify who Small Plates was, what they offered, & where they fit into the performative arts community. There was also no identity or brand tied to the organisation, even though it had been in existence for over a decade.
APPROACHThrough a Brand Discovery Workshop we distilled down the core points of the company to clarify who they were and who they wanted to be. Through this, we built the brand’s foundation by creating their mission, vision, and values. A brand identity & guidelines were also executed to shape their look and iconography.
